Barbie


STORYLINE

Barbie is a fashion doll manufactured by the American toy-company Mattel, Inc. and launched in March 1959.  Barbie has been an important part of the toy fashion doll market for over fifty years. Mattel has sold over a billion Barbie dolls, making it the company’s largest and most profitable line.

Barbie made a big comeback in 2016 with the creation of diversity in dolls; different skin tones, models, hair colors etc. Theme now is : “You can be anything”

 

LICENSE HIGHLIGHTS

  • Globally a Barbie doll is sold every 3 seconds somewhere in the world
  • Barbie has had over 150 inspirational careers
  • Globally the #1 Fashion Doll
  • 1 Billion Fashion outfits produced since 1959
  • Barbie has collaborated with 75+ Fashion Designers
  • Germany #1 market for Barbie
  • More diversity in dolls to come in 2017; 15 skin tones, 29 hair colors, 20 sculpts, 22 eye colors

 

TARGET GROUP
Girls 3-8 years