Cars


STORYLINE

Owen Wilson is back in the driver’s seat as the voice of # Lightning McQueen, who faces a new challenge in Cars 3.

Blindsided by a new generation of blazing-fast races, the legendary Lightning McQueen is suddenly pushed out of the sport he loves. To get back in the game, he will need the help of Cruz Ramirez, an eager young race technician with her own plan to win. Providing that #95 isn’t through yet will test the heart of a champion on Piston Cup Racing’s biggest stage!

 

LICENSE HIGHLIGHTS

  • There have been over 57 million Cars Blu-rays/ DVDs sold
  • Lightning McQueen enjoys near universal awareness with boys of all ages
  • Lightning McQueen is a favorite car character among boys 3-7 years
  • Cars and Cars 2 have generated over $1B at the global box office
  • Introduction of 3 new apps in 2017: Cars Fast as Lightening, Daredevil Garage and Cars Champion Racers Game

 

TARGET GROUP

Boys aged 3-7