Disney Princess

Disney Princess is a franchise that provides everything a girl needs to celebrate the fantasy stage of her childhood during every moment of every day. The Disney Princesses exist of: Snow White, Rapunzel, Cinderella, Aurora, Ariel, Belle, Jasmine, Pocahontas, Mulan, Tiana and Merida. Every Disney Princess has their own unique story that empowers every girl to imagine and live their very own fairy tale.



  • Multi-billion dollar franchise for The Walt Disney Company
  • Disney Princess enjoys impressive popularity, ranking as a top 10 most liked character in 11 out of 13 markets from Girls 0-5 UK, Germany, France, Spain, Italy, Netherlands, Belgium South, Norway, Sweden, Denmark and Finland.
  • The No.1 most popular play pattern amongst girls aged 0-5


Girls aged 2-8