Disney Princess

Disney Princess dreams, creates and celebrates the most magical adventures, each woven around a relatable, empowered heroine who delights everyone and inspires girls to realize their full potential.

91% of girls 3-8 years own a Disney Princess toy or apparel item.



  • Multi-billion dollar franchise for The Walt Disney Company
  • Disney Princess enjoys impressive popularity, ranking as a top 10 most liked character in 11 out of 13 markets from Girls 0-5 UK, Germany, France, Spain, Italy, Netherlands, Belgium South, Norway, Sweden, Denmark and Finland.
  • The No.1 most popular play pattern amongst girls aged 0-5


Girls aged 2-8