Shimmer & Shine
The magical adventures of Shimmer & Shine – twin genies-in-training – are proving a hit with preschoolers on Nick Jr. as well as other FTA platform across Europe. The toy line kicked off the Consumer Products rollout, at the end of 2016 with plenty more to come this year including a new third season, digital apps, and all other Consumer Products categories.
• TV series is Free-to-Air in + 20 markets, besides Google Play, Amazon Prime and iTunes
• #1 show for kids 4-9 yrs across Sundays FTA channel Milkshake (UK)
•Season 3 launching from July 2017 with 20 episodes and new themes (New genies, New vehicles, New outfits, New Locations)
•2 iOS Apps available (Playtime with Shimmer & Shine’ & “Enchanted Carpet Ride) and one in development (Magical genies)
•4 online games available internationally (Genie Palace, Sparkle Sequence, Up and Away!, Jewel Time)
• Consumer Products line so far includes apparel, bedding, core dolls, accessories, role play, DVD and food.
• Top 10 Licensed Fashion Doll in the UK in 2017
• More than 300 licensing partners to date
• Better Together’ 360° marketing campaign rolling out from AW ‘17
Girls 3-5 years