Yo Kai Watch
Yo-Kai Watch game and TV series follow 1 year old Nate, who gets a special watch empowering him to discover mysterious beings called Yo-Kai. Yo-Kai are everywhere, causing little nuisances in our daily lives. Nate’s ongoing quest is to find out the reason for Yo-Kai’s mischievous behavior, with hopes of talking them out of it.
- The franchise has sold over $2 billion in merchandise in its first 15 months in Japan alone
- In 2016 the franchise is launched in +110 countries
- #1 boys show in Spain on Boing (22%) and #1 show in France on Gulli (42%)
- Toys on fire in Spain, Watch and Medals are in NPD top 5 toys
- Hasbro’s UK fastest growing property
- Watch is #1 toy in France for the last 4 weeks
- 000 copies sold of the Video Game since Sep 2016
Boys 5-8 years
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